Built for solo mortgage brokers

Your lead gave you 5 minutes. Then they called another broker.

I install an AI agent on your own server. You text it in WhatsApp or Telegram like an assistant, and it answers every lead in under 60 seconds, triages your inbox, and chases borrower docs, nights and weekends included.

0:00 You just landed here. A hot lead's clock starts the same way.
LIVE DEMO You type on the left. Your inbox reacts on the right.
YF
Your Agent · WhatsApp
on duty · Mon 7:58 AM
Message

Live simulation of the real workflow: OpenClaw + Hermes on your server, commanded from your phone
the lead reply you'll see lands in 41 seconds, not the industry's ~48 hours

21×more likely to qualify a lead answered in 5 min vs 30MIT / InsideSales Lead Response Study
78%of consumers buy from the first responderLead Connect, 2024
~48 hrsaverage mortgage industry response timeCertified Credit, 2025
18%of borrowers return to their previous lenderSTRATMOR Group, 2025
66.7%meeting rate with instant response vs 30% standardChili Piper benchmark of 4M forms, 2025
3–5lifetime loans lost with every borrower who walksNational Mortgage Professional, 2023

The math working against you

You're not losing deals on rate. You're losing them on response time.

Every number below is from published research, sourced and dated. This is the game solo brokers are actually playing against call centers and online lenders.

21×

The 5-minute window is real

Leads contacted within 5 minutes are 21 times more likely to qualify than leads contacted after 30 minutes. After that, interest collapses. The borrower's urgency has a shelf life measured in minutes.

MIT / InsideSales.com Lead Response Management Study (Oldroyd)
48 hrs

Your industry's average response

Mortgage lenders take roughly 48 hours on average to respond to a customer inquiry. Two days of silence while the borrower rate-shops three competitors and picks whoever answered first.

Certified Credit industry analysis, 2025
78%

First responder wins the deal

78% of customers buy from the first business that responds. Not the best rate. Not the most experienced broker. The first callback. Speed is the sale.

Lead Connect, 2024
18%

Your past clients forget you

Only 18% of borrowers return to their previous lender for the next loan. The other 82% walk, usually because nobody stayed in touch after closing day.

STRATMOR Group, 2025 · Black Knight Mortgage Monitor, 2021
3–5

Each lost borrower compounds

A borrower who leaves after their first purchase can represent three to five more originations over their lifetime: the move-up home, the refi, the HELOC. One missed callback, a career of commissions gone.

National Mortgage Professional, 2023
2.2×

Instant response books the meeting

A 2025 benchmark of 4 million form submissions found instant responses achieved a 66.7% meeting booking rate versus 30% for standard follow-up. More than double, from speed alone.

Chili Piper benchmark study, 2025

You can't answer leads at 9:47 PM on a Saturday. Your agent can.

One weekend, two outcomes

Flip the switch on your Saturday night.

Your pipeline · Monday 7:00 AM 6 weekend leads · 0 contacted

What your agent actually does

One install. Six jobs you're currently doing by hand.

I deploy OpenClaw and Hermes, two open AI agent gateways, on your server or a cloud instance in your name. You run everything from Telegram or WhatsApp, the same apps already on your phone.

60-second lead response, 24/7

Zillow, your website, referral texts. Every inbound lead gets an instant, personal-sounding reply that qualifies budget, timeline, and pre-approval status, then books a call on your calendar.

targets the 21× five-minute window
📋

Borrower doc chasing

Pay stubs, bank statements, W-2s. Your agent sends the checklist, nudges politely until every document lands, and tells you the moment a file is complete. No more "just checking in" texts from you.

the #1 time sink in every file
🏠

Past-client watchtower

Closing day shouldn't be goodbye. Your agent runs anniversary check-ins, rate-drop notes, and birthday messages automatically, so you're the broker they remember when it's time again.

attacks the 18% retention problem
🤝

Realtor partner updates

Agents refer brokers who communicate. Yours get automatic milestone updates on shared files: submitted, approved, clear to close. You become the easiest broker they've ever worked with.

referrals are your cheapest leads
🗓️

Calendar without the tennis

Hermes handles the back-and-forth. "Find 30 minutes with this borrower Thursday" becomes a confirmed invite while you drive to your next closing.

zero scheduling ping-pong
🔒

Borrower data stays yours

You handle SSNs, income docs, and credit files. Your agent runs on infrastructure you own, hardened and documented, never a third-party SaaS holding your clients' financial lives.

built for a compliance-heavy business

How an install works

Intake call to working agent in about 48 hours.

STEP 01 / INTAKE

We map your pipeline

A 30-minute call covers your lead sources, your CRM, and where files stall. You get a stack recommendation built for your volume, not a generic package.

→ deliverable: custom stack plan
STEP 02 / INSTALL

I deploy and harden

Your agent goes live on your server or a fresh cloud instance in your name. Security hardening is written into my deployment runbook, which matters when the data is borrower financials.

→ deliverable: hardened live install
STEP 03 / HANDOFF

You take the keys

A walkthrough plus a one-page handoff sheet with every credential and command. I teach for a living, so you'll actually understand the system you own.

→ deliverable: handoff sheet + training

Investment, benchmarked

Cheaper than one lost borrower. Far cheaper than an assistant.

$56,258/yr
average mortgage loan officer assistant salary (ZipRecruiter, 2026)
vs
$5,964/yr
your fully managed AI agent, working nights and weekends too

Speed-to-Lead Starter

One job done perfectly: never miss another lead

$997 one time
pays for itself with a single saved lead
  • OpenClaw on a managed cloud server
  • 60-second lead response, 24/7
  • Lead qualification + calendar booking
  • One channel: Telegram or WhatsApp
  • Security hardening included
  • Handoff sheet + 14 days support
Start here
Most booked by brokers

Full Pipeline Deployment

Lead response, doc chasing, past clients, realtor updates

$2,500 one time
typically less than one funded loan's commission
  • OpenClaw + Hermes, both channels
  • Everything in Starter
  • Borrower document chasing flows
  • Past-client watchtower campaigns
  • Realtor partner update automation
  • Documented runbook + 30 days support
Book Full Deployment

Managed Partner

I maintain, monitor, and keep building it for you

$497/mo + $2,500 setup
≈ 10% of a human assistant's salary, on duty 24/7
  • Everything in Full Deployment
  • Monthly updates & monitoring
  • One new automation built each month
  • Priority same-day support
  • Quarterly pipeline review call
  • Cancel anytime after 3 months
Apply for Managed

Context: a lost first-time borrower can mean 3 to 5 lifetime originations gone (National Mortgage Professional, 2023). Every tier pays for itself with a single saved lead. The intake call is free and I'll tell you honestly if the Starter is all you need. One note on capacity: I build and harden every install personally, so I take a maximum of 4 new installs per month.

Free playbook · no pitch inside

The 60-Second Broker: the speed-to-lead playbook for solo mortgage brokers.

A short, sourced playbook you can act on this week, with or without me. Inside:

  • The 5-minute math: what the MIT and Chili Piper data means in closed loans for a solo broker
  • The after-hours audit: a 10-minute test to find exactly where your leads are leaking
  • Scripts that book calls: the qualification questions my installed agents ask new leads
  • The 18% fix: a past-client touch calendar that takes 20 minutes a month to run
  • DIY vs. install: an honest breakdown of what you can automate yourself for free

Send me the playbook

The playbook opens instantly, and a copy lands in your inbox. I read every reply.

No spam, no drip sequence with 14 "quick questions." The playbook, then an occasional note when I build something useful for brokers.

Ready-made automations

Buy it, download it, run it today.

Complete automation kits built and tested inside real client workflows. Instant delivery after checkout, with a plain-English setup guide.

📑AIRTABLE + ZAPIER + CLAUDE + EMAIL
INSTANT DOWNLOAD

Title Order Autopilot

Stop hand-typing title orders. When a file hits clear-to-order in your Airtable pipeline, this automation has Claude draft the order email from the file's data, Zapier sends it to your title company, logs the order, and follows up until it's confirmed. Base template, Zap blueprints, prompts, and email templates included.

🏠FOR MORTGAGE BROKERS
COMING SOON

Past-Client Reactivation Kit

The automated touch calendar from the playbook, packaged: anniversary sequences, rate-watch messaging templates, and the tracking base. Join the playbook list above and you'll hear first.

🛠️BUILT FOR YOUR STACK
CUSTOM BUILD

Your Automation, Built

Have a workflow eating your week? Describe it on a call and I'll scope a custom automation using the tools you already pay for. Delivered documented and tested.

Straight answers

Questions brokers actually ask.

Why does response speed matter this much in mortgage?
Because borrowers rate-shop. Leads contacted within 5 minutes are 21 times more likely to qualify than leads contacted after 30 minutes, and 78% of consumers buy from whoever responds first. Meanwhile the mortgage industry averages roughly 48 hours per response. Fast response is the cheapest competitive edge available to a solo broker.MIT / InsideSales Lead Response Study · Lead Connect, 2024 · Certified Credit, 2025
Is borrower data safe with an AI agent?
Safer than most alternatives, because the agent runs on a server you own or a cloud instance in your name. SSNs, income docs, and credit files never route through a third-party SaaS you can't audit. Every install includes security hardening and a documented runbook, and you hold every credential.
I'm not technical. Can I actually run this?
Yes. You run it by texting it in WhatsApp or Telegram, the same way you'd text an assistant. The technical part is my job: install, hardening, and a handoff walkthrough with a one-page sheet covering everything you'd ever need. I taught high school for years, so the training is built for humans, not engineers.
Does it replace my CRM or work with it?
It works with it. The agent connects to the tools you already pay for and keeps them updated, so your CRM finally reflects reality without you doing the data entry.
How fast can it be working for me?
Most installs go live within 48 hours of the intake call, including lead-response configuration and the handoff. You could be the broker who answers in 60 seconds by this time next week.
Yasmin Llevada, AI automation consultant and founder of Y Factor AI, in a black blazer
Yasmin Llevada, M.Ed, MScFOUNDER · Y FACTOR AI · MIAMI

The person behind the install

Y Factor AI is Yasmin Llevada, M.Ed, MSc. Hire the company, get me.

I'm an AI automation consultant and educator based in Miami. Before I was deploying agent gateways, I taught AP Psychology and anatomy, which means I've spent years turning complicated systems into things real people actually use.

That's the difference on handoff day. You don't get a mystery box humming on a server somewhere. You get a system you understand, documentation you can read, and a person you can text when something feels off.

Every install follows the same operational playbook I built for my own business: intake questionnaire, hardened deployment runbook, one-page handoff sheet. Nothing improvised, nothing hidden. And every claim on this page carries a named source and a date, because that's the standard I hold my own marketing to.

AI AUTOMATION CONSULTANT EDUCATOR · AP PSYCH & RESEARCH SPEAKER · COLLEGE BOARD AP CONFERENCE MIAMI, FL · REMOTE NATIONWIDE

The next lead is coming tonight

Be the broker who answers in 60 seconds.

Free 30-minute intake call. We map your pipeline, and you leave knowing exactly what an install looks like for your business, whether or not you hire me.

Open my Cal.com calendar
Prefer email? yfactorai@gmail.com
Book your free intake call